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A theatre poster series for a production of Thornton Wilder's Our Town at the University of Tennessee.

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A leave behind piece created for University of Tennessee College of Architecture's 2011 Solar Decathlon entry. The illustration fold-out suggests the house's ability to harvest a surplus of energy during the day for use at night.

NOTE: The Living Light Logo on the cover and the small circular icons were collaboratively created by the UTK Graphic Design program in conjunction with the College of Architecture.

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Dale’s Fried Pies is a Knoxville startup that specializes in selling fried pies from a mobile stand and catering at special events. It was created in 2012 by the very ambitious and talented Dale Mackey. I created an overall identity in addition to supporting materials for the launch of her new mobile kitchen. Milestones include a feature on the food network and a successful Kickstarter campaign to finance the renovation of her food trailer.

The design of materials we've put together so far have been very much geared for mobility / versatility and low cost of production. The nature of being mobile and always ready for change has yielded design that is malleable to multiple needs / situations.

Visit Dale's Fried Pies here!

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Odd Fellows Cemetery PSA from Jarred Elrod on Vimeo.



A PSA created for the Odd Fellows Cemetery restoration effort—made for the University of Tennessee Graphic Design and Architecture programs. Odd Fellows is an all African American Cemetery in Knoxville Tennessee. The grounds have been totally neglected since the original Odd Fellows Fraternal Order (who took care of the grounds) became defunct in the 50s.

The Cemetery is home to some of the most prominent African Americans in Knoxville's history. It also includes Veterans dating back to the civil war, reverends, mothers, fathers, sons and daughters.

The goal with the dialog and audio was to suggest the importance of respect for folks and for the preservation of history for future generations to experience.

Music credit: Essie Mae Brooks

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Wildwind Performance Lab (WWPL), is a month long series of workshops for students put on the
Texas Tech Department of Theatre and Dance. WWPL gives students an opportunity to learn and grow
by encouraging a different point of view toward theatre: process over product, workshops over the
classroom. I created an identity, advertising campaign and web presence around the ideas of playfulness
and unpredictability—visually tapping the feel of the rough and tumble Texas Plains of the 1800’s with
selections from American Wood Type libraries.
NOTE: Web materials and posters were proposed, but unfortunately not implemented.

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The Governor's Ball Music Festival is an event going into its fourth year in NYC. I created the original identity + event poster and elements of the design were used by Sirtin Studios to build the web presence and promotional items. The identity is based off the view of Lower Manhattan from the original site of the festival on Governor's Island. I'm not responsible for the changes made to the identity post 2011, although I am glad to see they updated the skyline. You can find out more at govball.com.


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An identity system for a lecture and workshop event created for the University of Tennessee School of Architecture—funded by the National Endowment or the Arts. Elements included identity design, a book of the full lecture proceedings, posters for the event, cards and secondary materials for student events / workshops outside the lecture. The identity was built to highlight the intersection / connection / common relationships between the different types of making, building and designing in Appalachian culture.

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An identity, program catalog and promotional materials for the Biennial Artist in Residence show at the University of Tennessee, Knoxville. Every semester, the painting and drawing program brings in a new artist to teach classes and create as part of the UTK program. The identity suggest not only the unique identity / location each artists brings to the program, but also the lasting fingerprint the artist's presence leave on students and faculty at UTK.

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Stephen Hunley is a musician based in Nashville, TN. I had the rare opportunity to help him create a full line of materials for his album, "Movable Parts". Materials created include: Identity, gig posters, photography, promotional materials, album naming / packaging, web design and textile design.

The overall concept and naming of the album focuses on the interchangeability of small things in life that suggest the beginnings, ends and awkward times in serious relationships—a thread that runs throughout each song on "Movable Parts."

Stephen contacted me out of the blue…what started as random meeting turned into a great friendship and one of the most fun projects I've ever had the opportunity to work on. Stephen is in the studio now creating an album to follow "Movable Parts," so check his website here for updates!